PBN Pushes Social Media Contest

Pacific Business News Social Madness

“How social media savvy is Hawaii, anyway?” asks Janis Magin, Managing Editor of Digital Content for Pacific Business News. She was lamenting the fact that only 20 companies had entered its “Social Madness” corporate challenge since it was launched on March 22. She notes that Austin has received 30 entries so far, and that response was described as “paltry.”

“I follow a number of local businesses on Twitter and Facebook, and I know there are a lot of you out there who are plugged in to social networking,” she notes. “So it’s puzzling that so few of you have entered PBN’s ‘Social Madness’ social media challenge.”

“Social Madness” is part of a national campaign involving PBN’s parent publisher, American Cities Business Journals. It’s described as “a one-of-a-kind competition that measures the growth of a company’s social presence” that “will spotlight the best social media programs of companies in 43 cities.”

The deadline to submit nominations is May 15. Then, beginning, June 1, “social votes” will be tallied via tracking activity for each nominee on bizjournals.com, LinkedIn connections, Facebook activity and Twitter followers.

It will be a “bracket-style” competition, and local winners will move on to compete in a national challenge. And the three top winners overall will get to designate the charity recipient of a $7,500 donation.

Among the nominees so far, according to Magin, are  Aloha Air CargoBlue Planet Surf, Da Kitchen, the Hawaii Visitors and Convention BureauKona Ice AlohaMid Pac PetroleumOceanitSocial WahinesTetris OnlineThe Box Jelly, and Hawaii Aloha Travel. But she wants to see many more.

“Come on, Hawaii, let’s show the Mainland we’re as savvy as the next city,” Magin says. “Even more so!”

Ryan Ozawa

Ryan Kawailani Ozawa has immersed himself in new technologies and online communities since the days before the web. From running a dial-up BBS in the early '90s to exploring today’s dynamic world of "Web 2.0" and social media, he has long embraced and evangelized the ways in which technology can bring people together.

  • Interesting. I barely know the names of those nominated. And PBN never struck me as social powerhouse (I’m probably in the wrong circles) which could explain the low turnout??

    • Yeah, I commented on Twitter that PBN would probably have much better traction with social media savvy local businesses by being more engaged via social media. As it stands I’m figuring a lot of their response is coming from print readers. And that possibly reveals an interesting disconnect between the typical PBN reader and the typical local social media enthusiast.

      The @PacificBizNews:twitter account, until the conversation about their engagement started last night, was only an automated feed of headlines and links. @jmagin:twitter had replied to another user only once all year… again, until last night. I was glad @DShimogawa:twitter chimed in to list a few other PBN users active on Twitter. There are a few. Admittedly, Twitter isn’t the end-all, be-all of social engagement, but it’s one of the three networks the national contest is focused on (along with Facebook and LinkedIn).
      The metrics by which the contest will be judged are also problematic… but none of these contests really go well (remember the whole Audi flap last year?). As something light and fun, this is all great, but it’s odd how seriously it’s being positioned.