Vaseline Picks Local Blogger as Spokeswoman

The New York Times today tells the story of how Vaseline, a brand of consumer products company Unilever, found three product spokeswomen by listening on social media. One of them is Kailani Okamoto, the tireless mommy blogger behind An Island Life. The agency worked with a subcontractor to crawl the Internet for conversations around words like “dry skin,” “lotions” and “skin issues,” and to scan … Continue reading Vaseline Picks Local Blogger as Spokeswoman

Build a Social Media Strategy

The November meeting of Social Media Club Hawaii is taking place tomorrow, Tuesday, Nov. 9, at Ka Restaurant & Lounge in Ward Center. “The format for this session is going to be a little different,” writes SMCH board member Tara Coomans. “We’ll be putting our collective energies together to create a social media strategy. You’ll have the chance to work together, moderated by some of … Continue reading Build a Social Media Strategy