A mixed group of local business people and geeks gathered in Kaka’ako last night to discuss Google+, Google’s recent entry into the social networking space. “Think Tank: Google+ For Business” was held at The Green House at 687 Auahi Street, a recently expanded coworking space and workshop.
The session covered the differences between personal and business profiles on Google+, setting up a business page with photos and links, website widgets, +1 buttons, possible implications for search and SEO, and Google Direct Connect.
John Garcia (@johngarcia), co-owner and CTO of The Green House, helped lead the group through the process of setting up an example Google+ business page. Local blogger and media maker Doc Rock (@docrock) shared his thoughts on engaging customers on social media and dealing with privacy concerns. I shared my thoughts on Google+ as well, and showed new tools like Daniel Treadwell’s Google+Blog plugin for WordPress.
From the discussion, it was clear that Google+ was still young and in flux, stymied by limitations like single-user administration, liabilities like “brand jacking,” and rapid changes in how it would be integrated into other Google properties like YouTube. But the consensus was that businesses should explore Google+ now, and set up a presence sooner rather than later.
Last night’s “think tank” event was the first of many envisioned for The Green House. Garcia noted that the Auahi Street location — next door to Interisland Terminal’s R&D and CHAI Studio — is where The Green House will stay. Although the original plan was to take over a warehouse on Cooke Street, the “pop up” version that sprung up during Nonstop Kakaako uncovered an available, already functional space, and illustrated the benefits of being closer to complementary groups.
- How Google+ Could Affect SEO by Damian Davila