Emerging New Media University — a training program announced in January by Hawaii Pacific Entertainment and its tech subsidiary Technology News Bytes — this week rebranded itself as the Hawaii Social Media Training Institute.
“We believe our new name resonates better with local businesses and the community,” said ENMU founder and faculty member Quincy Solano in a statement. “We want a clear distinction that we are dedicated to educating the local community about social media practices and how it can benefit their businesses and brand.”
The change also likely avoids complications related to the word “university” and state laws regarding unaccredited institutions.
“We are applying for a accreditation process that will be two years in the making,” he said last month. “We are building our course offerings and hopefully it’ll all work out!”
Apart from the “new logo and branding initiative,” the HSMTI will continue the previously announced partnership with the Pacific Center for Advanced Technology Training (PCATT) at Honolulu Community College.
HSMTI courses will include basic introductory classes to social media tools like Facebook and Twitter, “Introduction to Social Media Marketing,” “Social Media Strategy for Executives,” and “Search Engine Optimization.” The first class, “Introduction to Social Media Marketing,” starts on July 10, and will be led by Yancey Unequivocally of Empowered Presentations Solano.
The course is regularly priced at $250, according to the HSMTI website, but is discounted to $199. To encourage signups, HSMTI is also offering a $20 gift certificate to Big City Diner for students that enroll before July 1.