#LetHawaiiHappen TV Spots Unveiled

The Hawaii Visitors & Convention Bureau has posted its new #LetHawaiiHappen TV spots to YouTube. #LetHawaiiHappen is the HVCB’s 2015 theme, according to Pacific Business News, the use of the hashtag making it clear that social media will be a key part of the campaign. The agency announced just last month that it had selected Shift Communications to launch several new initiatives to engage advocates and … Continue reading #LetHawaiiHappen TV Spots Unveiled

Social Madness Contest Returns

Pacific Business News, in conjunction with its parent company, is promoting the second annual “Social Madness” contest. The local and national challenge pits businesses against each other in a battle of social media savvy and reach. Hawaii companies interested in participating can sign up online. Since registration opened on March 1, PBN says that a handful of companies have already thrown their hats into the … Continue reading Social Madness Contest Returns

Pacific Business News Social Madness

PBN Pushes Social Media Contest

“How social media savvy is Hawaii, anyway?” asks Janis Magin, Managing Editor of Digital Content for Pacific Business News. She was lamenting the fact that only 20 companies had entered its “Social Madness” corporate challenge since it was launched on March 22. She notes that Austin has received 30 entries so far, and that response was described as “paltry.” “I follow a number of local businesses … Continue reading PBN Pushes Social Media Contest

NOAA Tsunami Wave Height Graphic

Social Media and Tsunami News

After a magnitude 9.0 earthquake struck off Japan, triggering a massive tsunami that devastated the country, communities around the Pacific braced themselves for impact. People in Hawaii were ready. Indeed, from government officials to emergency planners to everyday citizens, the tsunami warning was a repeat of events last February, when another tsunami warning kicked off a torrent of reports and comments across Twitter and social … Continue reading Social Media and Tsunami News